Why do people say Jordan is the greatest of all time???!!!!?

Okay i want somebody to give me one GOOD reason to say he's greatest of all time...i'm not a jordan hater but i think his legacy far surpes what he did.!!! if you say because of stats...bill russel is GOAT..if you say because if rings...Bill Russel is GOAT...if you say because leadership...HELL theres plenty of great leaders who lead their team to finals!! for example...(bird, magic. wilt. russel, tim duncan, kobe, and the list goes on!!!) give me one good reason that people say jordan is the best...and say something he did that no one HAS EVER DID BEFORE??!!!!! i say that because theres nothing he has done that somebody has already did!!!